Privacy policy
Last Updated: January 1, 2026
Chroma 3D Printing ("Chroma," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
Please read this Privacy Policy carefully. By using our Services, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our Services.
1. Introduction
This Privacy Policy applies to information collected through:
- Our website and online services
- Email, text, and other electronic communications
- Phone and in-person interactions
- Files you upload for 3D printing services
This policy does not apply to information collected by third parties, including through any application or content that may link to or be accessible from our Services.
2. Information We Collect
2.1 Information You Provide Directly
We collect information you provide when you:
Create an Account: Name, email address, password, phone number
Place an Order: Billing address, shipping address, payment information
Upload Files: 3D model files, associated metadata, file names
Contact Us: Name, email, phone number, message content
Subscribe to Communications: Email address, preferences
2.2 Information Collected Automatically
When you use our Services, we automatically collect:
Device Information: IP address, browser type, operating system, device identifiers
Usage Information: Pages visited, time spent, click patterns, referring URLs
Location Information: General location based on IP address
Cookie Data: Information stored by cookies and similar technologies
2.3 Information From Third Parties
We may receive information about you from:
- Payment processors (transaction confirmations, fraud prevention data)
- Shipping carriers (delivery confirmations, tracking data)
- Analytics providers (aggregated usage data)
- Marketing partners (if you've opted in to receive communications)
2.4 Sensitive Information
We do not intentionally collect sensitive personal information such as:
- Social Security numbers
- Financial account numbers (stored by payment processors, not us)
- Health or medical information
- Racial or ethnic origin
- Political opinions or religious beliefs
3. How We Use Your Information
We use collected information to:
3.1 Provide Services
- Process and fulfill your orders
- Generate quotes and pricing estimates
- Communicate order status and shipping updates
- Provide customer support
- Process payments and prevent fraud
3.2 Improve Our Services
- Analyze usage patterns and trends
- Develop new features and services
- Optimize website performance
- Conduct research and testing
3.3 Marketing & Communications
- Send promotional emails (with your consent)
- Personalize your experience
- Display relevant advertisements
- Conduct surveys and collect feedback
3.4 Legal & Security
- Comply with legal obligations
- Enforce our Terms of Service
- Protect against fraud and abuse
- Respond to legal requests and prevent harm
4. Information Sharing & Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party vendors who provide services on our behalf:
- Payment processors (Stripe, PayPal)
- Shipping carriers (USPS, UPS, FedEx)
- Cloud storage providers
- Email service providers
- Analytics providers
- Customer support platforms
These providers are contractually obligated to protect your information and use it only for specified purposes.
4.2 Legal Requirements
We may disclose information when required by law, including:
- In response to subpoenas, court orders, or legal process
- To comply with government requests or investigations
- To protect our rights, property, or safety
- To prevent fraud or illegal activity
4.3 Business Transfers
If Chroma is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership.
4.4 With Your Consent
We may share your information for other purposes with your explicit consent.
4.5 Aggregated Data
We may share aggregated, de-identified information that cannot reasonably be used to identify you.
5. Data Retention
5.1 Retention Periods
Account Information: Retained while your account is active and for 3 years after closure
Order Records: Retained for 7 years for tax and legal compliance
Uploaded Files: Retained for 30 days after order completion, then permanently deleted
Communication Records: Retained for 3 years
Analytics Data: Retained for 26 months
5.2 File Deletion
IMPORTANT: Your uploaded 3D files are automatically deleted from our systems 30 days after order completion. We do not maintain permanent archives of customer files. If you need a reprint, you will need to re-upload your file.
5.3 Backup Retention
Backup copies may be retained for up to 90 days for disaster recovery purposes, after which they are permanently deleted.
6. Data Security
We implement appropriate technical and organizational measures to protect your information:
6.1 Technical Safeguards
- SSL/TLS encryption for data in transit
- Encryption at rest for sensitive data
- Secure payment processing (PCI-DSS compliant)
- Regular security assessments and updates
- Firewalls and intrusion detection systems
6.2 Organizational Safeguards
- Access controls and authentication
- Employee training on data protection
- Incident response procedures
- Vendor security assessments
6.3 Limitations
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
6.4 Breach Notification
In the event of a data breach affecting your personal information, we will notify you in accordance with applicable law, typically within 72 hours of discovery.
7. Your Rights & Choices
7.1 Access & Portability
You have the right to request a copy of the personal information we hold about you in a portable format.
7.2 Correction
You may update or correct your account information at any time by logging into your account or contacting us.
7.3 Deletion
You may request deletion of your personal information. Note that we may retain certain information as required by law or for legitimate business purposes.
7.4 Marketing Opt-Out
You can opt out of marketing communications at any time by:
- Clicking "unsubscribe" in any marketing email
- Updating your account preferences
- Contacting us directly
Note: You cannot opt out of transactional communications related to your orders.
7.5 Do Not Track
Our website does not currently respond to "Do Not Track" browser signals. However, you can manage cookie preferences through your browser settings.
7.6 Exercising Your Rights
To exercise any of these rights, contact us at privacy@chroma3d.com. We will respond within 30 days and may require identity verification.
8. Cookies & Tracking Technologies
8.1 What Are Cookies
Cookies are small text files stored on your device that help us provide and improve our Services.
8.2 Types of Cookies We Use
Essential Cookies: Required for website functionality (login, shopping cart)
Analytics Cookies: Help us understand how visitors use our site
Preference Cookies: Remember your settings and preferences (theme selection)
Marketing Cookies: Used to deliver relevant advertisements
8.3 Third-Party Cookies
We use cookies from the following third parties:
- Google Analytics (usage analytics)
- Payment processors (transaction security)
8.4 Managing Cookies
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
9. Third-Party Services
Our Services may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those third parties.
Third-party services we use include:
- Payment processors (governed by their own privacy policies)
- Shipping carriers
- Social media platforms
- Analytics providers
We encourage you to review the privacy policies of any third-party services you interact with.
10. Children's Privacy
Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.
11. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
11.1 Right to Know
You have the right to request information about:
- Categories of personal information we collect
- Sources of personal information
- Business purposes for collecting information
- Categories of third parties with whom we share information
- Specific pieces of personal information we hold about you
11.2 Right to Delete
You have the right to request deletion of your personal information, subject to certain exceptions.
11.3 Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights.
11.4 Sale of Personal Information
We do not sell personal information as defined by the CCPA.
11.5 Authorized Agents
You may designate an authorized agent to make requests on your behalf. We may require verification of the agent's authority.
11.6 Contact for CCPA Requests
To exercise your CCPA rights, contact us at privacy@chroma3d.com or call [Phone Number]. We will respond within 45 days.
12. International Data Transfers
Chroma is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States.
By using our Services, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.
We take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
For material changes, we will provide additional notice via email to registered users. Your continued use of our Services after any changes constitutes acceptance of the updated policy.
We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Chroma 3D Printing Privacy Inquiries Ontario, California Email: privacy@chroma3d.com General Inquiries: hello@chroma3d.com
We will respond to privacy-related inquiries within 30 days.
By using Chroma's Services, you acknowledge that you have read and understood this Privacy Policy.